coca cola

Chapter 1: overview of marketing Josue Gomez        mission Statement : Here at coca cola, our mission is to provide happy, refreshing moments that everyone can enjoy around the world. with innovative flavors in our products, we are sure they'll be one for you.      Brief history - coca cola was invented by john s. Pemberton in 1886. what started out as a project for medicine, evolved into the leading product in the beverage industry with more than dozens of flavors created.  with its iconic bottle and countless advertisements thereafter, it has become one of the most recognizable beverages created.