coca cola

 Ch 15- retailing  Josue Gomez Coca cola is best retailed with its marketing and collaboration's. this creates brand recognition. such marketing includes Santa clause during the Christmas season, celebrity appearances where they hold a coke, or apparel collaborations where they put the soda logo or some sort of design to promote the product.    

  Ch. 5 - Developing a Global Vision Josue Gomez     Global Vision: coca colas global vision is to associate happy moments with a coke. with its holiday advertisements and changes with bottle designs, coke is always implementing new strategies to make the consumer feel connected with the brand.