Chapter 2- strategic planning for competitive advantage Josue Gomez Strength: marketing- coca cola as a brand is no stranger to collaborations. From celebrity sponsors such as singer Rosalia, Selena Gomez, even Elvis Presley. in addition, during Christmas season, coca cola has Santa heavily marketed with a coke at all times. products- coca cola is not just beverage. it's a brand. with drinks such as sprite, ginger ale, and Fanta orange, people have option's that go beyond just coca cola. the name- coca cola is a strong name when it comes the industry. as it is most well-known and well received with consumers and investors. weakness health and safety- with health concerns surrounding coke products, it negatively affects the brand. packaging- all coke products are packaged in plastic and cans which can be harmful to the environment if not disposed of properly. Air pollution- several factories have contributed to air pollution. coca cola ...
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