coca cola x josue

 Ch. 4 - The Marketing Environment 

 Josue Gomez

    Coca cola main target markets are young adults as every ad is shown with celebrity's, concerts and events, and social gatherings.  coca cola even goes even further with the advertisements buy going after social media to appeal to their young adults. coke iconic bottle is also changing in occasions to appear more vibrant and to make young adults feel more included. when it comes to fast food, coke is the choice of beverage a majority of young people go for.